What follows is not a built website. It's a directional concept — what a custom RAW Concepts platform could look like across desktop, tablet, and phone. Scroll to walk through it the way a customer would experience it. The actual site would be built around your photography, your builds, and the work that's already in the shop.
The homepage opens with the work — not a stock template. Lifts, full builds, headlights, accessories. Each one clickable. Each one a path into the catalog.
Brand-forward typography. Real photography of real builds. Service navigation that reads like a shop floor, not a Shopify menu. Customer sees what RAW does within three seconds of landing.
The custom headlight gallery — the work that built RAW's reputation in the first place. Halos, prism builds, bi-LED retrofits. Each build photographed properly. Each one a portfolio piece.
This is the page that ranks for "Ford F-150 custom headlights" — the page that sells to truck owners in Texas, Arkansas, Missouri. The page that makes the reputation visible.
Customer scrolls Instagram. Sees a RAW build. Taps. Lands on the mobile site. Three taps later they're requesting a real quote — not emailing into a void and waiting four days.
And when they have a question at 11pm on a Tuesday, Axle answers — pulled from your actual proposal content, your services, your lead times, your no-refund policy. No tire-kicker emails.
One brand. Three devices. A real front door to a real fabrication shop. The work that built the reputation, finally visible. The local business and the heritage side, both on display. And a quote flow that brings in real leads instead of tire-kicker emails.
Phase 1 doesn't ship with every animation and detail you just scrolled through — those layer in over time. But the foundation, the structure, the brand presence, the multi-path quote flow, the gallery — that's all in scope. Live in ten days.